Advertising and Marketing blog http://www.supechina.com Sun, 13 Sep 2009 16:24:17 +0000 http://wordpress.org/?v=2.8 en hourly 1 Getting A Solid Internet Marketing Foundation http://www.supechina.com/marketing/getting-a-solid-internet-marketing-foundation/ http://www.supechina.com/marketing/getting-a-solid-internet-marketing-foundation/#comments Sun, 13 Sep 2009 16:24:17 +0000 admin http://www.supechina.com/marketing/getting-a-solid-internet-marketing-foundation/ As we look at building our online businesses, many of us acknowledge, early-on, that we don't know it all. Those who don't, are almost certain to fail because they often attempt to apply techniques that simply don't work online - to their online businesses. The quickest way to online success i...]]> http://www.supechina.com/marketing/getting-a-solid-internet-marketing-foundation/feed/ 0 Wanted – Sheep for the Marketing Flock http://www.supechina.com/marketing/wanted-sheep-for-the-marketing-flock/ http://www.supechina.com/marketing/wanted-sheep-for-the-marketing-flock/#comments Thu, 10 Sep 2009 07:02:17 +0000 admin http://www.supechina.com/marketing/wanted-sheep-for-the-marketing-flock/ Hoo boy, I am sticking my neck out here! Ready for the chopping block I am - but it needs to be said and here it is: "Marketers - wake up! Get back to basics and get original"

So what is this all about?

The other day I got an e-mail from a marketer: Intriguing subject line, but ...]]> http://www.supechina.com/marketing/wanted-sheep-for-the-marketing-flock/feed/ 0 Telemarketing – How To Handle The Job http://www.supechina.com/marketing/telemarketing-how-to-handle-the-job/ http://www.supechina.com/marketing/telemarketing-how-to-handle-the-job/#comments Mon, 07 Sep 2009 15:25:00 +0000 admin http://www.supechina.com/marketing/telemarketing-how-to-handle-the-job/ This is probably a guide that most telemarketers wish they were given before they began their job. The truth is, telemarketing is hard work. People don't like being called in the middle of dinner only to be asked what brand of toothbrush they prefer or if they would be interested in a free trial...]]> http://www.supechina.com/marketing/telemarketing-how-to-handle-the-job/feed/ 0 What Do You Do Ways to Make Sure that your Clients don’t Buy Elsewhere http://www.supechina.com/business-marketing/what-do-you-do-ways-to-make-sure-that-your-clients-dont-buy-elsewhere/ http://www.supechina.com/business-marketing/what-do-you-do-ways-to-make-sure-that-your-clients-dont-buy-elsewhere/#comments Fri, 04 Sep 2009 14:27:22 +0000 admin http://www.supechina.com/business-marketing/what-do-you-do-ways-to-make-sure-that-your-clients-dont-buy-elsewhere/ Today, a past client called me and asked if I knew where she could get vertical blinds. Ummmm.....HELLO?! I sell vertical blinds!

The project I did for this client a few years ago involved designing and fabricating several window cornices. So when she didn't know that I carried blinds, I w...]]> http://www.supechina.com/business-marketing/what-do-you-do-ways-to-make-sure-that-your-clients-dont-buy-elsewhere/feed/ 0 Writing Sales Letters That Sell http://www.supechina.com/business-marketing/writing-sales-letters-that-sell/ http://www.supechina.com/business-marketing/writing-sales-letters-that-sell/#comments Tue, 01 Sep 2009 16:11:17 +0000 admin http://www.supechina.com/business-marketing/writing-sales-letters-that-sell/ The most important part of any marketing you do is direct marketing. This includes letters, postcards, brochures, newspaper or magazine coupons, telemarketing, TV or radio direct response commercials, e-mails, and the copy on your web site.

For any direct marketing campaign to be successful...]]> http://www.supechina.com/business-marketing/writing-sales-letters-that-sell/feed/ 0 The Illusion of Print Mail Services http://www.supechina.com/business-marketing/the-illusion-of-print-mail-services/ http://www.supechina.com/business-marketing/the-illusion-of-print-mail-services/#comments Sat, 29 Aug 2009 18:28:20 +0000 admin http://www.supechina.com/business-marketing/the-illusion-of-print-mail-services/ If ever there was a lazy way to easy profits in mail order it has
to be the concept of letting someone else do all the work for
you.

In theory, it works like this:

You send a camera-ready circular or ad to someone who advertises
a print/mail service and they will print an...]]> http://www.supechina.com/business-marketing/the-illusion-of-print-mail-services/feed/ 0 7 Tips for Testing Your Sales and Marketing http://www.supechina.com/marketing/7-tips-for-testing-your-sales-and-marketing/ http://www.supechina.com/marketing/7-tips-for-testing-your-sales-and-marketing/#comments Wed, 26 Aug 2009 11:21:28 +0000 admin http://www.supechina.com/marketing/7-tips-for-testing-your-sales-and-marketing/ One marketing technique may work wonders for someone, but that doesn't guarantee that it'll do the same for you. The only way to really know what works for YOUR products and YOUR target audience is to experiment. Testing and experimentation are crucial to increasing your profits.

1. Try u...]]> http://www.supechina.com/marketing/7-tips-for-testing-your-sales-and-marketing/feed/ 0 Fire Your Marketing Consultant; Most Business Comes from Word of Mouth http://www.supechina.com/marketing/fire-your-marketing-consultant-most-business-comes-from-word-of-mouth/ http://www.supechina.com/marketing/fire-your-marketing-consultant-most-business-comes-from-word-of-mouth/#comments Sun, 23 Aug 2009 08:02:08 +0000 admin http://www.supechina.com/marketing/fire-your-marketing-consultant-most-business-comes-from-word-of-mouth/ Having been in the Franchising Industry and set up franchised units in 23-states and 4 nations, which did business in 450 cities and 110 major markets, we learned early on that once we had set up the initial marketing "Bonzai and Blitz" mission that most of our franchised outlet's business cam...]]> http://www.supechina.com/marketing/fire-your-marketing-consultant-most-business-comes-from-word-of-mouth/feed/ 0 Effective Small Business Marketing for Beginners http://www.supechina.com/marketing/effective-small-business-marketing-for-beginners/ http://www.supechina.com/marketing/effective-small-business-marketing-for-beginners/#comments Thu, 20 Aug 2009 10:02:11 +0000 admin http://www.supechina.com/marketing/effective-small-business-marketing-for-beginners/ Effective small business marketing is the lifeblood of any small business. An unsettling high percentage of small businesses fold within the first year of operation with most of the first year survivors closing shop by the end of the third year.

One of the major reasons that small businesse...]]> http://www.supechina.com/marketing/effective-small-business-marketing-for-beginners/feed/ 0 Marketing to the Masses through Article Distribution http://www.supechina.com/marketing/marketing-to-the-masses-through-article-distribution/ http://www.supechina.com/marketing/marketing-to-the-masses-through-article-distribution/#comments Fri, 14 Aug 2009 08:22:12 +0000 admin http://www.supechina.com/marketing/marketing-to-the-masses-through-article-distribution/ Have you ever considered submitting articles to get your marketing message out and/or drive traffic to your websites...?

Here are some ideas and tips that can get you started:

Use article distribution services to get your articles in ezines. Some services will specifically distribute ...]]> http://www.supechina.com/marketing/marketing-to-the-masses-through-article-distribution/feed/ 0 Managing Marketing Results to Achieve Victory http://www.supechina.com/marketing/managing-marketing-results-to-achieve-victory/ http://www.supechina.com/marketing/managing-marketing-results-to-achieve-victory/#comments Tue, 11 Aug 2009 13:04:01 +0000 admin http://www.supechina.com/marketing/managing-marketing-results-to-achieve-victory/ If you want to achieve victory in the Market Place and have fun too then an efficient marketing strategy to reach your target market and potential customers inexpensively is essential. You need to monitor the results of your advertising and marketing dollars. Is your marketing getting results and...]]> http://www.supechina.com/marketing/managing-marketing-results-to-achieve-victory/feed/ 0 Break the Habit! http://www.supechina.com/business-marketing/break-the-habit/ http://www.supechina.com/business-marketing/break-the-habit/#comments Wed, 05 Aug 2009 17:21:07 +0000 admin http://www.supechina.com/business-marketing/break-the-habit/ Habits are easy, and they help us get through the day. Do them too often, however, and you end up in a rut. Let the ruts get too deep and it is hard to find a new solution to a problem or challenge. Sometimes drastic measures are needed to break out of the rut.

Break the Habit - ...]]> http://www.supechina.com/business-marketing/break-the-habit/feed/ 0 Marketing to Search Engines AND Humans http://www.supechina.com/marketing/marketing-to-search-engines-and-humans/ http://www.supechina.com/marketing/marketing-to-search-engines-and-humans/#comments Thu, 30 Jul 2009 09:28:16 +0000 admin http://www.supechina.com/marketing/marketing-to-search-engines-and-humans/ When you were just a young and precocious student of marketing, someone explained to you how to market to humans. "Know your target audience!" said the experts. "AIDA method!" they pressed on.

"Attention. Interest. Desire. Action." You know this old drill. "Make it happen in the mind...]]> http://www.supechina.com/marketing/marketing-to-search-engines-and-humans/feed/ 0 Targeted Pop Advertising Drives Traffic, Increases Sales http://www.supechina.com/marketing/targeted-pop-advertising-drives-traffic-increases-sales/ http://www.supechina.com/marketing/targeted-pop-advertising-drives-traffic-increases-sales/#comments Mon, 27 Jul 2009 17:05:17 +0000 admin http://www.supechina.com/marketing/targeted-pop-advertising-drives-traffic-increases-sales/ In order to generate online sales, your business must increase Web traffic and - more importantly - drive targeted visitors to your site. A highly successful method of doing so is targeted pop advertising, also referred to as targeted pop under ads.

With the right Internet marketing a...]]> http://www.supechina.com/marketing/targeted-pop-advertising-drives-traffic-increases-sales/feed/ 0 Effective Use of Promotional Products and Ad Specialties http://www.supechina.com/business-marketing/effective-use-of-promotional-products-and-ad-specialties/ http://www.supechina.com/business-marketing/effective-use-of-promotional-products-and-ad-specialties/#comments Fri, 24 Jul 2009 17:27:06 +0000 admin http://www.supechina.com/business-marketing/effective-use-of-promotional-products-and-ad-specialties/ 1. Determine the goals of your promotional products program. Do you want to create awareness? To attract new customers? To reward or provide incentives to existing customers? Remember to determine a means for measuring the results.

2. Plan ahead. At minimum, you'll need two to four weeks f...]]> http://www.supechina.com/business-marketing/effective-use-of-promotional-products-and-ad-specialties/feed/ 0