Today, a past client called me and asked if I knew where she could get vertical blinds. Ummmm…..HELLO?! I sell vertical blinds!
The project I did for this client a few years ago involved designing and fabricating several window cornices. So when she didn’t know that I carried blinds, I was shocked. But then I remembered that I can’t assume anything.
I actually realized this several years ago, when another past client purchased thousands of dollars of design items from a competitor because she didn’t know that I could offer the same things. After that, I made my marketing much more effective.
My “vertical blind” client reminded me to remind YOU that you cannot assume that anyone knows what you do. Here are some things you can do to assure that these incidents don’t happen to you:
- List ALL of your products and services on your contract
- Have an e-mail signature that describes your services AND has a link to your site
- Send out a monthly e-newsletter
- After every sale, send a thank you note, and include a card listing all of your products
You may not realize all of the business you are losing. Don’t let it happen anymore!