Advertising and Marketing blog

What is the true difference between selling and marketing? Well first let us look at the basic MBA Textbook definition of marketing; Marketing is the planning, pricing, promotion, packaging, advertising and selling of any product or service. Well then that about says it all does it not? Sure and selling is only a sliver of the over all marketing of any product or service. But as Zig Ziglar says “nothing happens until someone sells something” and what he means is that sales is not a four letter word but a five letter word.

Many marketing consultants talk about marketing as the “message to the consumer” or potential client or prospect. This too works well for an over all definition if you are to consider it because there is always a message in; Promoting, packaging, signage, advertising, selling and well you get the picture right? Selling is also about delivering the message to the customer or prospect as well and it is a much closer message, person to person and selling can take the form of a telephone call, personal visit, demo, presentation or even an ad hoc or chance meeting with a conversation and later follow up.

Most sales Managers Consider selling to be about report and relationship building; getting to know the potential customer or prospect their desires and needs and solving a problem by offering your product or service to them. Perhaps this will help you in your quest to iron out what selling and marketing are really all about. Consider this in 2006.

Lance Winslow

Frequently we experience web pages which display ads irrelevant to the content of the web page. Successful context advertising is not easy to achieve in this info glut. It is not easy for a machine (a context advertising engine) to deduct successfully the subject of an article, based on few keywords and keyword intensity. This is why everybody is trying to successfully introduce semantic structure in the web site content, through content classification, sitemaps and page meta tags.

Google aims to continuously improve the user experience on the sponsored links it promotes on its SERP. It places links which are more popular (more followed by users) on better web page spots. This approach is also more lucrative for Google.

Most established web publishers do not wish to have irrelevant ads or low quality links on their pages, that if followed worsen the user experience and the perceived quality of the referring site. This damages the reputation of a site. Therefore they make deals with advertisers in order to place ads of known businesses, active in the market the site is targeting. These ads are often banner ads, but they may also involve contextual advertising.

As on-line advertising market matures, it is expected to offer services to web publishers, which involve forwarding ads that are highly relevant to the web page subject published. This may entail additional complexity for sites and pages updated frequently. Moreover, on-line advertising market makers are expected to introduce differentiated advertising services. For example they might see value in offering services which are targeting web sites of a specific maturity level only, or offer services for specific vertical markets (e.g. real estate).

On the other hand, web publishers should monitor the relevance of the ads that are forwarded to their pages. Article banks which host a broad range of subjects should not publish ads on their home page, because these ads shall be irrelevant to the user interest in most cases.

There is high potential for further improvement of the methods behind contextual advertising. On-line advertising market makers are studying ways to improve the Customer experience. On the other side, web publishers should facilitate engines to better understand the context of their content.

The on-line advertising market needs to reach a balance between revenue making and market reputation & maturity building goals. These goals are aligned in the long term since a valuable customer experience will only yield increased revenue & enhanced reputation.

Copyright 2006 – Kostis Panayotakis

Kostis Panayotakis – www.pleroforea.com

Material relevant to internet marketing can be found at www.pleroforea.com

Al Queda is an interesting group and they operate similar to an Multi-Level-Marketing company and even use the same types of lies to sign up their down line Jihad followers and the tales of such must be tall indeed for someone to agree to blow themselves up in the name of Allah or any religious doctrine for that matter.

So the best way to beat Al Queda is to destroy their networks from within. The best way to do this is thru attempting to discredit their plan and tell of all the reasons it will not work or be successful in the end. We must also increase their attrition rate and cause people to quit their movement.

Other tactics to stopping MLM or Multilevel Marketing Companies is to take away their support structures. Do not allow the Al Queda members to get involved in large get togethers to gain synergy support. If they do of course take them all out at once.

Another way to stop MLM companies is to take away the up line motivation support structures. Also causing fear in the minds of those who might sign up makes sense. Fear of loss is the best fear. Consider the negative motivators of mankind; Fear of lack of respect from the rest of the population, fear of loss of life (don’t kid yourself they do not want to die unless they have too), fear of never achieving anything or losing all that they have (if indeed they have anything at all now).

If we use all of these techniques to defeat Al Queda including on hunting down their main leaders, we will be well on our way of winning the war on International Terrorism, Consider this in 2006.

Lance Winslow